Entrepreneurial Soul Gameplan Step 6: Execute Your Plan Working with Virtual Assistants
Facing the Sting: Why Solopreneurs are destined to stay that way forever
I just found my way to a post that stopped me dead in my tracks and lit my bottlerocket to the moon. This guy is bananas – as a bit of a marketing snob and wordsmither myself, I’m mesmerized by Peter Shallard’s (@PeterShallard) poignant way of communicating the honest-to-God truth about what it takes to succeed as an entrepreneur.
In his post, “The Truth – Why Solopreneurs are destined to stay that way forever,” Peter cuts right to the soul of what is keeping so many independent professionals stuck
Blog Gameplan Step 3: Package Yourself to Solve Problems Gameplan Step 6: Execute Your Plan
Fighting to Succeed in Business: Have you ever doubted your calling?
If you find yourself second-guessing your calling, or frustrated by the dig-deep work you have to do to “keep going” down this path toward actualizing your full potential, boy are you ever in good company. I’ve never met an independent professional who didn’t feel the frustration and the fear that evolving as a business owner inevitably brings. Every client I’ve ever had has privately confided in me fears and frustrations and nagging doubts about the path they’ve chosen. Dare I say, nearly every strategy call I’ve ever done (hundreds) has included a confession of sorts that revealed the frustration, the angst, the private pain of the beautiful soul on the other end of the line.
Gameplan Step 6: Execute Your Plan SEM | SEO | Website | Social Media
Sweet Tips & Ideas for Helping Your Blog Posts Get More Clicks
Social Media is getting a lot of hype, and if you’re like my clients and me, understanding this medium and knowing how to leverage it can feel overwhelming. Social Media “experts” are a dime a dozen, and let me tell you: few people really know what they’re talking about. Leveraged properly, social media can be a fantastic way to grow your influence, your list, get more clients and accomplish all sorts of cool things. Toni (@tonibirdsong)and I have a few podcasts coming soon on this, but in the meantime, I want to offer a framework to help you understand social media as an important business-building medium.
Gameplan Step 6: Execute Your Plan Marketing Triad: Networking
Referrals: A 5-year strategy to grow your business
I ran into a colleague I hadn’t seen in a few years at a networking meeting recently, and when I asked him how his business was doing, I was really happy to hear that in spite of the downturn in the economy, his business was doing really well. He described his business as growing steadily year-after-year, and said that his #1 way of getting new clients now was from referrals.
I remember conversations we had years ago about his business, and he told me how hard it was to sell what he offered because it was “unconventional.” When people needed it most, they typically didn’t have the money. He seemed really frustrated, but he stuck it out. For the last 5 years, he’s been consistent about going to networking groups, making friends, and doing great work for the clients that he was able to get. Over time, people noticed: his colleagues heard from their colleagues about the great work he was doing. They noticed his consistency, and trusted that since he’d been around for a while with a smile on his face, he must do good work. As they learned about what he did for his customers, and they kept seeing him “all over town,” they began to think of him when someone they knew might benefit from what he offered.
Blog Entrepreneurial Soul Gameplan Step 3: Package Yourself to Solve Problems Gameplan Step 6: Execute Your Plan
Finding clarity when you’re feeling blocked, uninspired, overwhelmed, stressed …
I recently had a conversation with a colleague who knew he needed to take things “to the next level.” He was feeling pressure financially (as we all do at times; I mean, doesn’t almost anything that ails us almost always have some kind of financial impact?) to “make things happen,” yet he felt stuck.
This is a frustrating part of being an independent professional, for sure. We get busy “doing” things, taking care of clients, and when we start to feel the pressures of responsibility to get our businesses to a certain level, in the midst of our struggle, we feel SO uninspired. Sometimes, we get to the point where we even feel bored with what we find ourselves doing every day with our clients — not a powerful space to be in if we want to attract more business, right?
Gameplan Step 6: Execute Your Plan Marketing Plan
I need to find someone to market for me
“I need to find someone to market for me.” I heard this twice last week. And I’ve heard it dozens, if not hundreds, of times before when talking with the coaches, speakers and other experts. “If someone else would just do the marketing for me—and I’ll pay them!—my business and life would be perfect.”
Ahhhh, wouldn’t that be great? I mean, I agree with the sentiment, though the reality is that I don’t know ANY independent professional that just shows up and collects a check. It just doesn’t work that way.
Blog Gameplan Step 3: Package Yourself to Solve Problems Gameplan Step 6: Execute Your Plan Marketing Triad: Networking
4 Key Strategies for Booking More Business
Here’s the truth: few people really care to learn your business if they don’t see that it’s valuable to them. Instead of focusing on talking about your business, focus instead on listening to them talk about their business, their situation, their needs, frustrations, hopes and dreams.
Blog Gameplan Step 2: Know Your Customer Gameplan Step 6: Execute Your Plan Marketing Plan
What if your marketing isn’t working?
I got an email today from a local coach who was referred to me by a colleague. Her dilemma: she’s having trouble getting business (“I’m having trouble marketing myself as a coach”) and doesn’t have much money for marketing. Can I help?
Have I ever heard this one a thousand times.
Just yesterday, I was talking to one of my copywriters about a significant challenge we see among “vendors” of marketing services–they either help a client get the message right but the client doesn’t know how to market the message well, or they help the client get the “marketing” right, but it doesn’t produce results because the message is crapola.
Blog Gameplan Step 2: Know Your Customer Gameplan Step 6: Execute Your Plan
How do I find good customers?
Deciphering who your customers are so you know who to market to–and how–is perhaps the most elusive part of the marketing puzzle.
When I speak, part of my presentation is often devoted to helping people get clear on where they are in relation to the customer question. It’s important to me that people get some clarity around this idea because it’s often the difference between success and failure as you’re marketing your business.
In a breakout session I was giving to a group in Houston, the attendees were starting to “get it” and their new understanding of where they might be stuck was bringing up a lot of questions. One woman decided to speak for the group. “We are all struggling with this customer thing, and we feel stuck. We don’t know how to determine who they are, and based on what you’ve been teaching us, this is our missing link. Until we figure this out, we aren’t going to get anywhere in our businesses.”
She was right.
Blog Gameplan Step 2: Know Your Customer Gameplan Step 3: Package Yourself to Solve Problems Gameplan Step 5: Develop Your Tools Gameplan Step 6: Execute Your Plan Marketing Triad: Grassroots Marketing Marketing Triad: Showcasing
What’s in it for ME? Answering Your Customer’s #1 Question
The purpose of business is to create a customer. –Peter Drucker I was talking to a colleague the other day who is struggling to take his business to the next level. He’s an IT guy who helps companies “maximize their technology dollars.” “I know when I stand up and say that I work with technology,