Blog Marketing Plan
The Secret Strategy to Building Your Platform and Selling More
When I was a kid, my sisters and I LOVED Super Mario Brothers. I had the prestigious honor of being the first one in the family to conquer the last world (8-4) to win the entire game. In this dungeon, you had to jump over bad guys, squat down pipes and eat coins, all in
The Truth About Marketing Voodoo
A few weeks ago during a radio show interview, I was explaining to the interviewer what’s involved in understanding your customers, connecting powerfully with them, creating compelling offers that they want to buy, and implementing effective grassroots campaigns for growing your relationship with prospects. “So what do you say to the person who says, that’s
Gameplan Step 6: Execute Your Plan Marketing Plan
I need to find someone to market for me
“I need to find someone to market for me.” I heard this twice last week. And I’ve heard it dozens, if not hundreds, of times before when talking with the coaches, speakers and other experts. “If someone else would just do the marketing for me—and I’ll pay them!—my business and life would be perfect.”
Ahhhh, wouldn’t that be great? I mean, I agree with the sentiment, though the reality is that I don’t know ANY independent professional that just shows up and collects a check. It just doesn’t work that way.
Blog Gameplan Step 2: Know Your Customer Gameplan Step 6: Execute Your Plan Marketing Plan
What if your marketing isn’t working?
I got an email today from a local coach who was referred to me by a colleague. Her dilemma: she’s having trouble getting business (“I’m having trouble marketing myself as a coach”) and doesn’t have much money for marketing. Can I help?
Have I ever heard this one a thousand times.
Just yesterday, I was talking to one of my copywriters about a significant challenge we see among “vendors” of marketing services–they either help a client get the message right but the client doesn’t know how to market the message well, or they help the client get the “marketing” right, but it doesn’t produce results because the message is crapola.
Blog Gameplan Step 4: Determine Your Marketing Strategies Gameplan Step 6: Execute Your Plan Marketing Plan
The Seven Most Common Marketing Mistakes Speakers Make
Ever feel like you’re spinning your wheels when it comes to marketing your business? It can be both an exciting and scary endeavor, even for those of us that have been doing it for a while. A few wrong moves can hinder your best efforts. I’ve written a new article called “The Seven Most Common
Gameplan Step 6: Execute Your Plan Marketing Plan Marketing Triad: Grassroots Marketing Marketing Triad: Networking Marketing Triad: Showcasing
Speakers & Coaches: Setting Goals in the New Year
I attended a Tennessee Coaches Alliance meeting today, where the topic of the luncheon was (fittingly) goal-setting for 2010. I’ve been working on lining up goals for SMS for 2010 for the last several months, and something about this meeting really inspired me to make sure that I’m framing my goals for the year in terms of the results I want to create.
It’s so easy to make lists and keep ourselves busy, yet busyness doesn’t necessarily translate into growing our businesses. I can’t tell you how many times I’ve seen speakers and coaches arbitrarily filling their schedules up with busyness that “feels” productive; yet they aren’t seeing key results like more clients and more income (which is what most of us ultimately want!).
Blog Gameplan Step 6: Execute Your Plan Marketing Plan
Help! They aren’t paying attention to me!
When was the last time you had a bad experience with a pushy telemarketer, or a clueless store associate, or an intimidating car salesman?
These experiences have an interesting affect on us … they can trick us into thinking that we have to develop skills like theirs for “overcoming objections” and “getting to Yes,” and they simultaneously scare us into thinking we have to become these pushy people if we want to get clients and be .
It’s really much simpler than this. To get customers, we have to first *sell ourselves* on what we offer. We do this by understanding who we serve and what they need, and packaging ourselves to solve their problems in a way that they want to buy. When we believe in what we offer, we have a confidence in the marketplace that you can’t fake, and it’s very important to our success! So SELL YOURSELF FIRST on what you offer.