The Secret Strategy to Building Your Platform and Selling More
When I was a kid, my sisters and I LOVED Super Mario Brothers. I had the prestigious honor of being the first one in the family to conquer the last world (8-4) to win the entire game. In this dungeon, you had to jump over bad guys, squat down pipes and eat coins, all in a very specific order in order to keep progressing to the ultimate challenge: the biggest fire-breathing dragon yet. Your charge: slay him and save the princess.
If you didn’t squat down the pipe, the level would repeat and it’s like you’d be stuck in this Groundhog Day of about 10 seconds’ worth of the maze, repeating ad nauseum. A bummer when time would run out and, welp, you were still basically at the start. And remember, you have a limited number of lives: you’re too dense to make progress? Then … game over.
I ended up conquering level 8-4 through sheer repetition: copious hours of tedious jumping and squatting and coin-consuming. I played the game over and over and over, each time eeking a little further into the dungeon.
I showed my sisters exactly what I did and they were able to conquer the level, save the princess and win the game much faster because someone showed them the key sequence. Ironically, I didn’t realize at first that there was a pattern. It just seemed odd that the game would sometimes let you move deeper and sometimes start you over.
What’s going on?! I remember thinking initially. And if one of us got farther than the other, “Hey! That’s not fair!”
One day, there was an “Ah-ha!!!” moment: there was a cryptic “order” to progressing through this level. I had to figure out the exact steps if I was going to save the princess.
Last fall, I had my designer help me create what would end up being an infographic to show our clients the MarketectU framework we followed to help them build a solid, scalable marketing plan and business. I wanted our clients to visually “see” how our process worked … the strategic context for why-we-do-what-we-do-WHEN-WE-DO-IT matters. There are a lot of different strategies you can implement to grow your business. And they’re all potentially good–if you do them at the right time. But if you execute them at the
wrong time, oh man. The frustration of losing tie, money, energy, opportunity …it can really suck.
No one likes to feel like they’ve failed, especially when they’ve invested SO MUCH.
Over the years, I’ve developed what has turned into a set of Marketect Laws: principles that provide an anchor for how to make solid business decisions. As my foray back into the osphere, I’m going to start breaking down the framework, the
context, for how to assess and build your own business development strategy. This exercise isn’t just about marketing … and Marketecting (our unique approach to mapping out and implementing your business strategy) isn’t just about marketing, either. This philosophy, if you will, represents the convergence of marketing, leadership, team development and execution. There is a bit of an art to how you pull things together.
Law of Sequencing
The law of sequencing has at its core a few fundamental principles:
Sequencing matters. A lot. Dialing a phone number’s digits in the wrong order will result in your call not going through to the right person. Switching the words around in a sentence interferes with its meaning (“Jim bit the dog.” “The dog bit Jim.”) Understanding the progression of events or activities required so that your efforts are sustainable matters. It’s not fun to excrete every ounce of energy out of ourselves to execute on a strategy or initiative, only to have to walk away from it because we don’t have the resources (time, energy, leverage) to keep it going.
Our anxiety or fears can often get in the way of us doing things We’re impatient, or we’re avoiding, or we’re ignorant and asking for help makes us uncomfortable. I am just as guilty of this as anyone. in the right order.
Executing on strategy requires discipline. Sometimes, the hardest thing for independent professionals to come by is discipline … we don’t have someone standing over us or holding us accountable. I’m jotting this down and a topic for a future post, because we need to tune in here and start executing some really solid strategies for harnessing ourselves to anchors that provide discipline so we can get over this hump!
Where do you see the Law of Sequencing showing up in your business? Leave a comment!
While you’re at it, feel free to grab copy of
Mobilize below . This is our own ninja strategy for helping clients dominate in the marketplace. This unsung strategic gameplan process shows you exactly what you need to do to create your own powerhouse marketing gameplan.