Blog Gameplan Step 2: Know Your Customer Gameplan Step 6: Execute Your Plan
How do I find good customers?
Deciphering who your customers are so you know who to market to–and how–is perhaps the most elusive part of the marketing puzzle.
When I speak, part of my presentation is often devoted to helping people get clear on where they are in relation to the customer question. It’s important to me that people get some clarity around this idea because it’s often the difference between success and failure as you’re marketing your business.
In a breakout session I was giving to a group in Houston, the attendees were starting to “get it” and their new understanding of where they might be stuck was bringing up a lot of questions. One woman decided to speak for the group. “We are all struggling with this customer thing, and we feel stuck. We don’t know how to determine who they are, and based on what you’ve been teaching us, this is our missing link. Until we figure this out, we aren’t going to get anywhere in our businesses.”
She was right.