Blog Gameplan Step 3: Package Yourself to Solve Problems
Create Solid Content Around Your Expertise – Part I
My complimentary strategy sessions with prospects often turn into a “confessional,” with professionals bemoaning how they know they need to be ging, writing their book, creating articles, etc., but they aren’t, or can’t, or won’t, and they’ve got solid reasons why they haven’t been able to do these things yet:
Some of my clients just feel “overwhelmed” and “don’t know where to start.”
Others aren’t “writers” and feel intimidated to put pen to paper or fingers to keyboard.
Some people are just damn busy and carving out this time in their calendar feels like an impossibility.
Some of my most skilled coaches, in particular, come from such an intuitive place when working with clients that the notion of “planning” what they’re going to say about a subject in advance feels disingenuous and strange.