Blog Gameplan Step 5: Develop Your Tools SEM | SEO | Website | Social Media
Don’t hate me for saying it: Your website shouldn’t focus on YOU, it should focus on your CUSTOMER
This is going to sound counter-intuitive, but this distinction is absolutely crucial to building an effective site: The primary purpose of your website is not to tell people about you and what you do; the primary purpose of your website is to connect with people who are searching to solve specific problems:
resolve frustrations; find tactical solutions (step-by-step); find and book the right speaker; learn and grow (by reading high-quality content); or hire a coach or consultant. Make sure your website is designed to focus on the needs of your clients, not on just promoting yourself and what you do.