Blog
5 Oft-Unspoken Keys to a Successful 20+ Year Business
I just called my awesome friend, Karen McCullough, to pick her brain about the business of speaking.
Karen is a brilliant speaker who has been in the speaking business for a long time. I’m doing some profiling right now for the MarketectU Mastermind project I’ve been telling you guys about lately, and I wanted to get a fresh perspective from Karen. As it turns out, she’s just returning from the national convention for the National Speaker’s Association and she was a full cup!
Karen and I always have the most stimulating conversations. I have a tremendous amount of respect for her because she’s a true artist when it comes to the business of speaking: in every way, she hones her craft, reinvents herself and her message over and over again and is always getting better! Creating longevity as a speaker (especially when speaking is your primary form of income) is no easy feat: the marketplace is changing so rapidly and you have to constantly be reinventing yourself. She and I groked some awesome gems that I’m incorporating into this new program, but I couldn’t make you wait a couple more months to hear about them!