Blog Marketing Triad: Grassroots Marketing
Does anyone read their mail anymore?!
Direct mail can be a very powerful medium for promoting and growing your business, but it’s a medium that for some, gets mixed results. If you’re throwing spaghetti against the wall to see what will stick (ie offering to be “all things to all people” or targeting the whole world with your solutions because “everyone
Blog Gameplan Step 2: Know Your Customer Gameplan Step 3: Package Yourself to Solve Problems Gameplan Step 5: Develop Your Tools Gameplan Step 6: Execute Your Plan Marketing Triad: Grassroots Marketing Marketing Triad: Showcasing
What’s in it for ME? Answering Your Customer’s #1 Question
The purpose of business is to create a customer. –Peter Drucker I was talking to a colleague the other day who is struggling to take his business to the next level. He’s an IT guy who helps companies “maximize their technology dollars.” “I know when I stand up and say that I work with technology,
Gameplan Step 6: Execute Your Plan Marketing Plan Marketing Triad: Grassroots Marketing Marketing Triad: Networking Marketing Triad: Showcasing
Speakers & Coaches: Setting Goals in the New Year
I attended a Tennessee Coaches Alliance meeting today, where the topic of the luncheon was (fittingly) goal-setting for 2010. I’ve been working on lining up goals for SMS for 2010 for the last several months, and something about this meeting really inspired me to make sure that I’m framing my goals for the year in terms of the results I want to create.
It’s so easy to make lists and keep ourselves busy, yet busyness doesn’t necessarily translate into growing our businesses. I can’t tell you how many times I’ve seen speakers and coaches arbitrarily filling their schedules up with busyness that “feels” productive; yet they aren’t seeing key results like more clients and more income (which is what most of us ultimately want!).
Blog Gameplan Step 6: Execute Your Plan Marketing Triad: Grassroots Marketing
A Solution to Email Delivery Problems
I’m not sure if there’s something in the water in Cyberspace, but whatever it is, it’s been hassling my email lately and I’ve had random delivery problems galore. We aren’t blacklisted, but we’ve had problems with emails bouncing back, emails not getting through but no bounced message, and more. And to my chagrin, it seems