Blog Gameplan Step 2: Know Your Customer Gameplan Step 6: Execute Your Plan Marketing Plan
What if your marketing isn’t working?
I got an email today from a local coach who was referred to me by a colleague. Her dilemma: she’s having trouble getting business (“I’m having trouble marketing myself as a coach”) and doesn’t have much money for marketing. Can I help?
Have I ever heard this one a thousand times.
Just yesterday, I was talking to one of my copywriters about a significant challenge we see among “vendors” of marketing services–they either help a client get the message right but the client doesn’t know how to market the message well, or they help the client get the “marketing” right, but it doesn’t produce results because the message is crapola.