Why We Love Hiring Multimedia Designers (and Our Clients Do Too)
November 20, 2025
MISTY WILLIAMS
Founder, Marketect Media
A business owner came to us looking for a video editor.
But when we dug into the expectations and nice-to-haves for the role (podcast edits, reels, branded graphics for emails and promos), it became clear: this wasn’t just a video editor role.
Excellent design isn’t just “nice to have” for your business communications. Your marketing assets are how your business shows up for your customers … visually, emotionally, professionally.
Your landing pages, reels, logos, lead magnets, even the podcast clips you post … they not only represent your brand, they should drive people to take action..
Know What You’re Hiring For: Multimedia Designer vs. Video Editor vs. Graphic Designer
- Multimedia Designer. This is the hybrid creative. They can design and edit across multiple content types: video, web pages, motion graphics, social media posts, decks, ads and more.
They’re best for business owners who want a single person to own end-to-end production across channels.
- Video Editor. This role is focused on video content. They’re fast, polished and great with transitions, sound and visual storytelling. Some may design thumbnails or reel covers, but they typically don’t handle full slide decks or static assets.
- Graphic Designer. This role focuses on static and visual design. Think PDFs, pitch decks, lead magnets, social media graphics, infographics, packaging, print materials and even UI prototypes.
They’re ideal for visual consistency and layout … but won’t handle motion, video or editing work.
Using “Multimedia Designer” in your job title is not just semantics. It’s a filter for executional creatives who think visually, communicate well and move fast.
Scoping the Role Right (This Is Where Most Entrepreneurs Fail)
- Own our weekly podcast edits + 3 social reels, end-to-end
- Create branded assets for 2 webinars/month, including slides + promo clips
- Which tools are required? (Adobe Creative Suite, Figma, Frame.io, etc.)
- What does a typical revision cycle look like?
- What’s the turnaround time for first draft vs. final delivery?
If they’re working on video, you need to confirm they have the right setup. At Marketect Media, we recommend:
- At least i7 processor, 16GB RAM
- Fast internet connection
- Access to licensed (not pirated) software — quality and security both depend on it
Why Great Designers Still Underperform (and How to Fix It)
- Lack of a (clear) brand style guide
Even great designers need guardrails. Without clear rules on fonts, colors, layouts and pull quotes, your creative will feel inconsistent … or worse, off-brand.
In fact, before our designer built a page for a client, I had her create a draft brand style guide just to validate visual direction … saving hours of wasted design.
- Weak creative direction
Designers aren’t mind-readers. Without clear input, even the most talented creative will spin their wheels or worse, miss the mark entirely. They need context, not just tasks.
- What’s the goal of the asset?
- Who’s the audience?
- What kind of energy or emotion should it convey?
One of the most helpful things you can do is show them what “great” looks like to you … whether that’s screenshots, past projects or annotated mockups.
That way, you’re not relying on vague phrases like “make it pop” or “it just doesn’t feel right.” You’re setting the target from the start.
- Unrealistic expectations
Designers can’t edit what doesn’t exist. They need final copy, footage, high-res assets and clarity on what success looks like.
And while great multimedia designers are impressively versatile, it’s normal for them to have stronger zones. One might be sharper in video, another in layout or UI. The key is to align their strengths with your creative priorities … and support them with the right inputs to thrive.
The Portfolio Trap And How to See Through It
- They’re showcasing team projects they didn’t lead
- Several candidates may submit the exact same portfolio
How to Test for Real Skill
- Social + motion graphics? Assign a reel and carousel.
- Landing pages? Send them a copy deck + brief.
- Brand visuals? Ask for a one-sheet or deck module.
After just a couple of projects, Abi synced up, which led to faster turnaround and way fewer revisions.
1. Quality output with minimal revision
2. Proactive communication + timelines
3. Organized files and structured feedback
4. Plays well with writers, devs, PMs
- Ego-driven design: They push for their own aesthetic over what fits the brand or brief. Feedback feels like a battle, not a collaboration.
- Repeated errors: You’re correcting the same things multiple times. Simple direction isn’t sticking … and you’re starting to feel like a micro-manager.
- Missed deadlines: Delivery is always “almost done.” You’re not sure if they’re slow, overwhelmed or just winging it … either way, you can’t rely on them.
- Silence when you need answers: They disappear mid-project or go dark when decisions are needed. You’re left guessing … and that’s a problem.
Real Results from Real Teams
Marketect Media took the time to really listen and understand our unique needs, offering expert feedback and valuable recommendations throughout the job description and job post processes. Their dedication to finding the right candidate for our business was evident every step of the way.
The communication was stellar too—we always knew exactly where we stood in the process. Plus, the templates and resources they provided were complete game-changers, lifting a huge weight off our shoulders and allowing us to focus on our other projects.
We had been putting off hiring because we thought we didn’t have the time to navigate all the steps. But with Marketect Media’s support, we minimized our time investment drastically. Now, we have an amazing new team member who’s already proving to be a massive asset to our business.
Bianca Schaffer
Chief Integrator & COO, Four Rooms Mastermind
Thanks for your help in finding great overseas talent for PAP MD. We needed a cost-effective way to expand our team, and you made it easy.
Right from the start, everything was smooth. Marketect understood what we needed and found us qualified candidates quickly. The whole process was hassle-free, and your team was always there to help with any questions.
What I appreciated most was how you took the time to understand our business and found talent that saved us money and fit well with our team. Your expertise in sourcing and vetting candidates really showed, and we’re happy with the results.
What I appreciated most was how you took the time to understand our business and found talent that saved us money and fit well with our team. Your expertise in sourcing and vetting candidates really showed, and we’re happy with the results.
Nawaz Rahman
Founder & CEO, PapMD
Want a Multimedia Designer Who Can Actually Deliver?
If your creative projects are piling up and you’re ready to bring on real help, we’ll show you what’s possible … let’s chat.
Schedule a call with us and see if we’re a good fit to support you!
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