Blog Gameplan Step 2: Know Your Customer Gameplan Step 5: Develop Your Tools Gameplan Step 6: Execute Your Plan
What’s in it for me? Why people buy…
I just read a great article by John Alexander on uncovering the sales triggers that compel people to buy, and leveraging them in your search engine optimization efforts. Great promotional copy isn’t about “you”, though I’m sure you’re great! 🙂 It’s about your customer and what *they* want, what *they* are struggling to figure out,