Blog Gameplan Step 4: Determine Your Marketing Strategies Marketing Triad: Stacking Strategies
Radio Publicity: Right for you?
I was going through some miscellaneous folders on my desktop today and I came across a great blurb that I want to share with you!
Publicity can be a useful marketing strategy if you have a well-developed platform that is getting some traction in the marketplace (see my last entry for more on the publicity strategy). If you have your troops mobilized to capitalize on your publicity efforts, consider that the first step toward being a guest on these shows is coming up with your angle or pitch.
Here are three hooks guaranteed to grab a producer’s attention: