Blog Gameplan Step 4: Determine Your Marketing Strategies Marketing Triad: Stacking Strategies
Is Publicity right for me?
I’ve been talking to quite a few clients lately about the publicity strategy: Will it help me grow my business? How do I know if it’s the right strategy for me? How do I choose a good publicist?
Publicity (we call it a “Stacking Strategy” because it super-charges a solid core marketing strategy [Visibility, Networking, Grassroots Marketing] – discussed thoroughly in How Should I Market Myself?) is typically implemented by hiring either a press release writer, a publicist, or an article submissions coordinator to generate media coverage (broadcast media interviews or publication in online / print media) for your platform (book, consulting, expert status, etc).
There are so many factors that determine your success with the publicity strategy.
Blog Gameplan Step 4: Determine Your Marketing Strategies Marketing Triad: Stacking Strategies
Radio Publicity: Right for you?
I was going through some miscellaneous folders on my desktop today and I came across a great blurb that I want to share with you!
Publicity can be a useful marketing strategy if you have a well-developed platform that is getting some traction in the marketplace (see my last entry for more on the publicity strategy). If you have your troops mobilized to capitalize on your publicity efforts, consider that the first step toward being a guest on these shows is coming up with your angle or pitch.
Here are three hooks guaranteed to grab a producer’s attention:
Blog Gameplan Step 4: Determine Your Marketing Strategies Gameplan Step 6: Execute Your Plan Marketing Plan
The Seven Most Common Marketing Mistakes Speakers Make
Ever feel like you’re spinning your wheels when it comes to marketing your business? It can be both an exciting and scary endeavor, even for those of us that have been doing it for a while. A few wrong moves can hinder your best efforts. I’ve written a new article called “The Seven Most Common