Blog Gameplan Step 5: Develop Your Tools SEM | SEO | Website | Social Media
Read this before you design your website
Building a website seems like a really important thing to do to grow your business. . .and boy, do I hear the stories of buyers remorse and other frustration from colleagues, clients and prospects who spend gobs of money on their websites (oftentimes, their entire marketing budget), only to realize later that their websites just sit there, don’t really get them business, aren’t flexible to keep up with the ever-changing web and social media landscape, are expensive to maintain, don’t attract new leads or sales, etc.
The real bummer comes when people realize the most expensive part of building a website, if it’s done right, isn’t the cool design (though good design is important), it’s creating great content that’s optimized well and structured to compel visitors to take some sort of action. Before you hire your next web developer or commission the design of your next website, consider what you want your website to “do” for your business.