Gameplan Step 5: Develop Your Tools SEM | SEO | Website | Social Media Working with Virtual Assistants
How Web Hosting is Like a Free Puppy
Without getting too deep, I want to share with you a few “secrets” I’ve learned along the way to avoid 95% of the issues that typically come with having a site live on the internet.
Gameplan Step 6: Execute Your Plan SEM | SEO | Website | Social Media
Sweet Tips & Ideas for Helping Your Blog Posts Get More Clicks
Social Media is getting a lot of hype, and if you’re like my clients and me, understanding this medium and knowing how to leverage it can feel overwhelming. Social Media “experts” are a dime a dozen, and let me tell you: few people really know what they’re talking about. Leveraged properly, social media can be a fantastic way to grow your influence, your list, get more clients and accomplish all sorts of cool things. Toni (@tonibirdsong)and I have a few podcasts coming soon on this, but in the meantime, I want to offer a framework to help you understand social media as an important business-building medium.
Blog Gameplan Step 5: Develop Your Tools SEM | SEO | Website | Social Media
Don’t hate me for saying it: Your website shouldn’t focus on YOU, it should focus on your CUSTOMER
This is going to sound counter-intuitive, but this distinction is absolutely crucial to building an effective site: The primary purpose of your website is not to tell people about you and what you do; the primary purpose of your website is to connect with people who are searching to solve specific problems:
resolve frustrations; find tactical solutions (step-by-step); find and book the right speaker; learn and grow (by reading high-quality content); or hire a coach or consultant. Make sure your website is designed to focus on the needs of your clients, not on just promoting yourself and what you do.
Blog Gameplan Step 5: Develop Your Tools SEM | SEO | Website | Social Media
Looking for new clients? Your website must build TRUST
In my last , Read This Before You Design Your Website, I discussed what your website should do for your business and what your money should go toward in your website design. In this , we’ll look at the value of trust and how your clients will be more likely to opt-in to your site when they trust you. There is one variable that really sets “selling” the services of an independent professional apart from selling widgets: TRUST. Before people are going to drop hundreds or thousands of dollars on your services, they are going to have to trust you significantly. Here are three ways to earn trust from your prospects and clients.
Blog Gameplan Step 5: Develop Your Tools SEM | SEO | Website | Social Media
Read this before you design your website
Building a website seems like a really important thing to do to grow your business. . .and boy, do I hear the stories of buyers remorse and other frustration from colleagues, clients and prospects who spend gobs of money on their websites (oftentimes, their entire marketing budget), only to realize later that their websites just sit there, don’t really get them business, aren’t flexible to keep up with the ever-changing web and social media landscape, are expensive to maintain, don’t attract new leads or sales, etc.
The real bummer comes when people realize the most expensive part of building a website, if it’s done right, isn’t the cool design (though good design is important), it’s creating great content that’s optimized well and structured to compel visitors to take some sort of action. Before you hire your next web developer or commission the design of your next website, consider what you want your website to “do” for your business.