Blog Gameplan Step 3: Package Yourself to Solve Problems Gameplan Step 6: Execute Your Plan Marketing Triad: Networking
4 Key Strategies for Booking More Business
Here’s the truth: few people really care to learn your business if they don’t see that it’s valuable to them. Instead of focusing on talking about your business, focus instead on listening to them talk about their business, their situation, their needs, frustrations, hopes and dreams.
Blog Gameplan Step 2: Know Your Customer Gameplan Step 6: Execute Your Plan Marketing Plan
What if your marketing isn’t working?
I got an email today from a local coach who was referred to me by a colleague. Her dilemma: she’s having trouble getting business (“I’m having trouble marketing myself as a coach”) and doesn’t have much money for marketing. Can I help?
Have I ever heard this one a thousand times.
Just yesterday, I was talking to one of my copywriters about a significant challenge we see among “vendors” of marketing services–they either help a client get the message right but the client doesn’t know how to market the message well, or they help the client get the “marketing” right, but it doesn’t produce results because the message is crapola.
Blog Gameplan Step 4: Determine Your Marketing Strategies Marketing Triad: Stacking Strategies
Is Publicity right for me?
I’ve been talking to quite a few clients lately about the publicity strategy: Will it help me grow my business? How do I know if it’s the right strategy for me? How do I choose a good publicist?
Publicity (we call it a “Stacking Strategy” because it super-charges a solid core marketing strategy [Visibility, Networking, Grassroots Marketing] – discussed thoroughly in How Should I Market Myself?) is typically implemented by hiring either a press release writer, a publicist, or an article submissions coordinator to generate media coverage (broadcast media interviews or publication in online / print media) for your platform (book, consulting, expert status, etc).
There are so many factors that determine your success with the publicity strategy.