Blog Gameplan Step 6: Execute Your Plan Marketing Plan
Help! They aren’t paying attention to me!
When was the last time you had a bad experience with a pushy telemarketer, or a clueless store associate, or an intimidating car salesman?
These experiences have an interesting affect on us … they can trick us into thinking that we have to develop skills like theirs for “overcoming objections” and “getting to Yes,” and they simultaneously scare us into thinking we have to become these pushy people if we want to get clients and be .
It’s really much simpler than this. To get customers, we have to first *sell ourselves* on what we offer. We do this by understanding who we serve and what they need, and packaging ourselves to solve their problems in a way that they want to buy. When we believe in what we offer, we have a confidence in the marketplace that you can’t fake, and it’s very important to our success! So SELL YOURSELF FIRST on what you offer.