Blog Gameplan Step 2: Know Your Customer Gameplan Step 3: Package Yourself to Solve Problems Gameplan Step 5: Develop Your Tools Gameplan Step 6: Execute Your Plan Marketing Triad: Grassroots Marketing Marketing Triad: Showcasing
What’s in it for ME? Answering Your Customer’s #1 Question
The purpose of business is to create a customer. –Peter Drucker I was talking to a colleague the other day who is struggling to take his business to the next level. He’s an IT guy who helps companies “maximize their technology dollars.” “I know when I stand up and say that I work with technology,
Gameplan Step 6: Execute Your Plan Marketing Plan Marketing Triad: Grassroots Marketing Marketing Triad: Networking Marketing Triad: Showcasing
Speakers & Coaches: Setting Goals in the New Year
I attended a Tennessee Coaches Alliance meeting today, where the topic of the luncheon was (fittingly) goal-setting for 2010. I’ve been working on lining up goals for SMS for 2010 for the last several months, and something about this meeting really inspired me to make sure that I’m framing my goals for the year in terms of the results I want to create.
It’s so easy to make lists and keep ourselves busy, yet busyness doesn’t necessarily translate into growing our businesses. I can’t tell you how many times I’ve seen speakers and coaches arbitrarily filling their schedules up with busyness that “feels” productive; yet they aren’t seeing key results like more clients and more income (which is what most of us ultimately want!).
Blog Marketing Triad: Showcasing
My first presentation …
Last week, I did my first presentation for the National Speaker’s Association’s Cavett Institute, and I had a bit of an epiphany … anyone who knows me know that I don’t love the idea of speaking in front of the room. I’d rather leave that to my clients. But there was something surreal about having