Blog Gameplan Step 3: Package Yourself to Solve Problems Gameplan Step 6: Execute Your Plan
Fighting to Succeed in Business: Have you ever doubted your calling?
If you find yourself second-guessing your calling, or frustrated by the dig-deep work you have to do to “keep going” down this path toward actualizing your full potential, boy are you ever in good company. I’ve never met an independent professional who didn’t feel the frustration and the fear that evolving as a business owner inevitably brings. Every client I’ve ever had has privately confided in me fears and frustrations and nagging doubts about the path they’ve chosen. Dare I say, nearly every strategy call I’ve ever done (hundreds) has included a confession of sorts that revealed the frustration, the angst, the private pain of the beautiful soul on the other end of the line.
Blog Gameplan Step 3: Package Yourself to Solve Problems
Create Solid Content Around Your Expertise – Part III
I my first two s in this series, we covered how great content is like rocket fuel for your business and what kind of content you can create. In this , we’ll look at ways for you to “get it done”, so you can put out the kind of content that your customers need from you, and you can get further along toward reaching your goals.
Creating content consistently is like training for a race – you’ve got to condition your muscles. You’re not going to leave the house and run a marathon the first time you go for a jog … in fact, if you try, you’re going to end up so discouraged and frustrated that you may not make out of the house again for the second jog. Develop a plan that will get you to the marathon (or book / training program / etc) by pacing yourself so that each session feels manageable and builds on what you’ve created in the past, taking you closer to your “big goals.”
Blog Gameplan Step 3: Package Yourself to Solve Problems
Create Solid Content Around Your Expertise – Part II
In my last , Part I of this series, I talked about the value of creating content, about how it’s part of your commitment to your clients and also one of the most powerful ways you can grow your platform. In Part II, I’m going to look at the various kinds of outlets that are available for you to share your content, ranging from free content to content you can sell, while also looking at how you can make the transition from having to present your content live, and inperson, to having it stand on its own and speak for itself.
Blog Gameplan Step 3: Package Yourself to Solve Problems
Create Solid Content Around Your Expertise – Part I
My complimentary strategy sessions with prospects often turn into a “confessional,” with professionals bemoaning how they know they need to be ging, writing their book, creating articles, etc., but they aren’t, or can’t, or won’t, and they’ve got solid reasons why they haven’t been able to do these things yet:
Some of my clients just feel “overwhelmed” and “don’t know where to start.”
Others aren’t “writers” and feel intimidated to put pen to paper or fingers to keyboard.
Some people are just damn busy and carving out this time in their calendar feels like an impossibility.
Some of my most skilled coaches, in particular, come from such an intuitive place when working with clients that the notion of “planning” what they’re going to say about a subject in advance feels disingenuous and strange.
Blog Entrepreneurial Soul Gameplan Step 3: Package Yourself to Solve Problems Gameplan Step 6: Execute Your Plan
Finding clarity when you’re feeling blocked, uninspired, overwhelmed, stressed …
I recently had a conversation with a colleague who knew he needed to take things “to the next level.” He was feeling pressure financially (as we all do at times; I mean, doesn’t almost anything that ails us almost always have some kind of financial impact?) to “make things happen,” yet he felt stuck.
This is a frustrating part of being an independent professional, for sure. We get busy “doing” things, taking care of clients, and when we start to feel the pressures of responsibility to get our businesses to a certain level, in the midst of our struggle, we feel SO uninspired. Sometimes, we get to the point where we even feel bored with what we find ourselves doing every day with our clients — not a powerful space to be in if we want to attract more business, right?
Blog Gameplan Step 3: Package Yourself to Solve Problems Gameplan Step 6: Execute Your Plan Marketing Triad: Networking
4 Key Strategies for Booking More Business
Here’s the truth: few people really care to learn your business if they don’t see that it’s valuable to them. Instead of focusing on talking about your business, focus instead on listening to them talk about their business, their situation, their needs, frustrations, hopes and dreams.
Blog Gameplan Step 2: Know Your Customer Gameplan Step 3: Package Yourself to Solve Problems Gameplan Step 5: Develop Your Tools Gameplan Step 6: Execute Your Plan Marketing Triad: Grassroots Marketing Marketing Triad: Showcasing
What’s in it for ME? Answering Your Customer’s #1 Question
The purpose of business is to create a customer. –Peter Drucker I was talking to a colleague the other day who is struggling to take his business to the next level. He’s an IT guy who helps companies “maximize their technology dollars.” “I know when I stand up and say that I work with technology,