author Archives | Marketect Media

7 Ways to Create Websites That Convert

Every business owner or entrepreneur needs a web presence. Today, that means a lot more than a simple website. There are so many ways that you can promote your business online, and “working the levers” requires knowledge beyond WordPress or even basic SEO. When done right, a good digital strategy will put your business in

7 Biohacks for Healthy Entrepreneurs

Around four years ago, doctors found a cantaloupe-sized cyst on my left ovary after I asked them to check my fertility … I was 36. When I heard their prognosis, I didn’t really know what to make it mean. I would need outpatient surgery, it was routine, and I’d be back to my life by

5 Key Marketing Lessons from 2016’s Paleo f(x)

A few years ago, I had a health crisis that shook me to my core. I’ve started a blog about it that’ll be shared in a couple weeks. Suffice to say, while I’ve always been passionate about health, when my doctor told me “we don’t know what causes” the disease she’d diagnosed me with, “I

7 Key Shifts in Thinking from the Entrepreneurial Trenches (Pt 2)

In part one of this series, I talked about how important failure is to success, and ended by saying If you haven’t failed, you haven’t been taking big-enough risks! In this , I want to take things a step further and share with you 7 key lessons I’ve learned along my own entrepreneurial journey. From

The Heroic Secret of Successful Entrepreneurs – part 1

I talked to a long-time friend and colleague today about his experiences as a first-time entrepreneur; like many of our experiences, it’s been full of highs and lows. The thrill of starting a new venture often leaves in its wake a tattered battlefield of failed experiments, expended-effort-to-no-avail, frustration and disappointment. Then, we’re thrilled by the wins again.
It’s easy to drop into dark periods of second-guessing oneself when the going gets tough. We wish we would have done certain things differently, “if only” and “why didn’t I” thoughts racing through our minds as we tried to figure out what we should have done, and should do now, spinning ruthlessly around the why-didn’t-I.

Finding clarity when you’re feeling blocked, uninspired, overwhelmed, stressed …

I recently had a conversation with a colleague who knew he needed to take things “to the next level.” He was feeling pressure financially (as we all do at times; I mean, doesn’t almost anything that ails us almost always have some kind of financial impact?) to “make things happen,” yet he felt stuck.

This is a frustrating part of being an independent professional, for sure. We get busy “doing” things, taking care of clients, and when we start to feel the pressures of responsibility to get our businesses to a certain level, in the midst of our struggle, we feel SO uninspired. Sometimes, we get to the point where we even feel bored with what we find ourselves doing every day with our clients — not a powerful space to be in if we want to attract more business, right?

Find More Prospects Through Industry Associations

For many independent professionals, knowing where to “fish” for good prospects is a crucial step in putting together a solid marketing plan. Once you know where your most promising prospects gather, you can begin to identify opportunities to connect with, serve, and support them.

There are a few key questions that can help you profile your customer and hone in on fantastic opportunities for serving them.

5 Strategies for Attracting High-Quality Prospects

When was the last time you had a bad experience with a pushy telemarketer, or a clueless store associate, or an intimidating car salesman?

These experiences have an interesting affect on us as business owners … they can trick us into thinking that we have to develop aggressive “sales” skills for “overcoming objections” and “getting to “Yes,” and they simultaneously scare us into thinking we have to become these pushy people we detest if we want to get clients and become .

Finding clients is really much simpler than this. To attract customers, we have to first sell ourselves on what we offer. We do this by understanding who we serve and what they need, and packaging ourselves to solve their problems in a way that they want to buy. When we believe in what we offer, we have a confidence in the marketplace that can’t be faked, and it’s very important to our success! So SELL YOURSELF FIRST.

What if your marketing isn’t working?

I got an email today from a local coach who was referred to me by a colleague. Her dilemma: she’s having trouble getting business (“I’m having trouble marketing myself as a coach”) and doesn’t have much money for marketing. Can I help?

Have I ever heard this one a thousand times.

Just yesterday, I was talking to one of my copywriters about a significant challenge we see among “vendors” of marketing services–they either help a client get the message right but the client doesn’t know how to market the message well, or they help the client get the “marketing” right, but it doesn’t produce results because the message is crapola.

Is Publicity right for me?

I’ve been talking to quite a few clients lately about the publicity strategy: Will it help me grow my business? How do I know if it’s the right strategy for me? How do I choose a good publicist?

Publicity (we call it a “Stacking Strategy” because it super-charges a solid core marketing strategy [Visibility, Networking, Grassroots Marketing] – discussed thoroughly in How Should I Market Myself?) is typically implemented by hiring either a press release writer, a publicist, or an article submissions coordinator to generate media coverage (broadcast media interviews or publication in online / print media) for your platform (book, consulting, expert status, etc).

There are so many factors that determine your success with the publicity strategy.

WHO MUST I BECOME TO COMPLETE MY QUEST?

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