Blog Gameplan Step 3: Package Yourself to Solve Problems Gameplan Step 6: Execute Your Plan
Fighting to Succeed in Business: Have you ever doubted your calling?
If you find yourself second-guessing your calling, or frustrated by the dig-deep work you have to do to “keep going” down this path toward actualizing your full potential, boy are you ever in good company. I’ve never met an independent professional who didn’t feel the frustration and the fear that evolving as a business owner inevitably brings. Every client I’ve ever had has privately confided in me fears and frustrations and nagging doubts about the path they’ve chosen. Dare I say, nearly every strategy call I’ve ever done (hundreds) has included a confession of sorts that revealed the frustration, the angst, the private pain of the beautiful soul on the other end of the line.
Blog Gameplan Step 5: Develop Your Tools SEM | SEO | Website | Social Media
Don’t hate me for saying it: Your website shouldn’t focus on YOU, it should focus on your CUSTOMER
This is going to sound counter-intuitive, but this distinction is absolutely crucial to building an effective site: The primary purpose of your website is not to tell people about you and what you do; the primary purpose of your website is to connect with people who are searching to solve specific problems:
resolve frustrations; find tactical solutions (step-by-step); find and book the right speaker; learn and grow (by reading high-quality content); or hire a coach or consultant. Make sure your website is designed to focus on the needs of your clients, not on just promoting yourself and what you do.
Blog Gameplan Step 5: Develop Your Tools SEM | SEO | Website | Social Media
Looking for new clients? Your website must build TRUST
In my last , Read This Before You Design Your Website, I discussed what your website should do for your business and what your money should go toward in your website design. In this , we’ll look at the value of trust and how your clients will be more likely to opt-in to your site when they trust you. There is one variable that really sets “selling” the services of an independent professional apart from selling widgets: TRUST. Before people are going to drop hundreds or thousands of dollars on your services, they are going to have to trust you significantly. Here are three ways to earn trust from your prospects and clients.
Blog Gameplan Step 3: Package Yourself to Solve Problems
Create Solid Content Around Your Expertise – Part III
I my first two s in this series, we covered how great content is like rocket fuel for your business and what kind of content you can create. In this , we’ll look at ways for you to “get it done”, so you can put out the kind of content that your customers need from you, and you can get further along toward reaching your goals.
Creating content consistently is like training for a race – you’ve got to condition your muscles. You’re not going to leave the house and run a marathon the first time you go for a jog … in fact, if you try, you’re going to end up so discouraged and frustrated that you may not make out of the house again for the second jog. Develop a plan that will get you to the marathon (or book / training program / etc) by pacing yourself so that each session feels manageable and builds on what you’ve created in the past, taking you closer to your “big goals.”
Blog Gameplan Step 3: Package Yourself to Solve Problems
Create Solid Content Around Your Expertise – Part II
In my last , Part I of this series, I talked about the value of creating content, about how it’s part of your commitment to your clients and also one of the most powerful ways you can grow your platform. In Part II, I’m going to look at the various kinds of outlets that are available for you to share your content, ranging from free content to content you can sell, while also looking at how you can make the transition from having to present your content live, and inperson, to having it stand on its own and speak for itself.