Blog Gameplan Step 2: Know Your Customer Marketing Triad: Networking
Find More Prospects Through Industry Associations
For many independent professionals, knowing where to “fish” for good prospects is a crucial step in putting together a solid marketing plan. Once you know where your most promising prospects gather, you can begin to identify opportunities to connect with, serve, and support them.
There are a few key questions that can help you profile your customer and hone in on fantastic opportunities for serving them.
Gameplan Step 6: Execute Your Plan Marketing Plan
I need to find someone to market for me
“I need to find someone to market for me.” I heard this twice last week. And I’ve heard it dozens, if not hundreds, of times before when talking with the coaches, speakers and other experts. “If someone else would just do the marketing for me—and I’ll pay them!—my business and life would be perfect.”
Ahhhh, wouldn’t that be great? I mean, I agree with the sentiment, though the reality is that I don’t know ANY independent professional that just shows up and collects a check. It just doesn’t work that way.
Blog Gameplan Step 3: Package Yourself to Solve Problems Gameplan Step 6: Execute Your Plan Marketing Triad: Networking
4 Key Strategies for Booking More Business
Here’s the truth: few people really care to learn your business if they don’t see that it’s valuable to them. Instead of focusing on talking about your business, focus instead on listening to them talk about their business, their situation, their needs, frustrations, hopes and dreams.
Blog Gameplan Step 4: Determine Your Marketing Strategies Marketing Triad: Stacking Strategies
Is Publicity right for me?
I’ve been talking to quite a few clients lately about the publicity strategy: Will it help me grow my business? How do I know if it’s the right strategy for me? How do I choose a good publicist?
Publicity (we call it a “Stacking Strategy” because it super-charges a solid core marketing strategy [Visibility, Networking, Grassroots Marketing] – discussed thoroughly in How Should I Market Myself?) is typically implemented by hiring either a press release writer, a publicist, or an article submissions coordinator to generate media coverage (broadcast media interviews or publication in online / print media) for your platform (book, consulting, expert status, etc).
There are so many factors that determine your success with the publicity strategy.