Blog Gameplan Step 4: Determine Your Marketing Strategies Marketing Triad: Stacking Strategies
Is Publicity right for me?
I’ve been talking to quite a few clients lately about the publicity strategy: Will it help me grow my business? How do I know if it’s the right strategy for me? How do I choose a good publicist?
Publicity (we call it a “Stacking Strategy” because it super-charges a solid core marketing strategy [Visibility, Networking, Grassroots Marketing] – discussed thoroughly in How Should I Market Myself?) is typically implemented by hiring either a press release writer, a publicist, or an article submissions coordinator to generate media coverage (broadcast media interviews or publication in online / print media) for your platform (book, consulting, expert status, etc).
There are so many factors that determine your success with the publicity strategy.