Gameplan Step 6: Execute Your Plan Marketing Plan
I need to find someone to market for me
“I need to find someone to market for me.” I heard this twice last week. And I’ve heard it dozens, if not hundreds, of times before when talking with the coaches, speakers and other experts. “If someone else would just do the marketing for me—and I’ll pay them!—my business and life would be perfect.”
Ahhhh, wouldn’t that be great? I mean, I agree with the sentiment, though the reality is that I don’t know ANY independent professional that just shows up and collects a check. It just doesn’t work that way.
Blog Entrepreneurial Soul
The Business Owner’s “Dark Night of the Soul” – Our “Rite of Passage”
At a recent coaches meeting here in Nashville, I had a conversation with a coach who told me, “If someone asks me how they should transition to coaching from full-time employment, I think I would tell them that they should find part-time work to supplement their income until they get their coaching practice off the ground.”
I’ve mused similar things when I’ve hit a point of anguish in my business, particularly when I’m not making the money I need to make–and it hurts.
So many things go through your mind, and every insecure thought you’ve been trying to ignore blares in capital letters, accompanied by very loud music: