Gameplan Step 2: Know Your Customer Marketing Triad: Networking
5 Strategies for Attracting High-Quality Prospects
When was the last time you had a bad experience with a pushy telemarketer, or a clueless store associate, or an intimidating car salesman?
These experiences have an interesting affect on us as business owners … they can trick us into thinking that we have to develop aggressive “sales” skills for “overcoming objections” and “getting to “Yes,” and they simultaneously scare us into thinking we have to become these pushy people we detest if we want to get clients and become .
Finding clients is really much simpler than this. To attract customers, we have to first sell ourselves on what we offer. We do this by understanding who we serve and what they need, and packaging ourselves to solve their problems in a way that they want to buy. When we believe in what we offer, we have a confidence in the marketplace that can’t be faked, and it’s very important to our success! So SELL YOURSELF FIRST.
Blog Entrepreneurial Soul
The Business Owner’s “Dark Night of the Soul” – Our “Rite of Passage”
At a recent coaches meeting here in Nashville, I had a conversation with a coach who told me, “If someone asks me how they should transition to coaching from full-time employment, I think I would tell them that they should find part-time work to supplement their income until they get their coaching practice off the ground.”
I’ve mused similar things when I’ve hit a point of anguish in my business, particularly when I’m not making the money I need to make–and it hurts.
So many things go through your mind, and every insecure thought you’ve been trying to ignore blares in capital letters, accompanied by very loud music:
Blog Gameplan Step 4: Determine Your Marketing Strategies Marketing Triad: Stacking Strategies
Is Publicity right for me?
I’ve been talking to quite a few clients lately about the publicity strategy: Will it help me grow my business? How do I know if it’s the right strategy for me? How do I choose a good publicist?
Publicity (we call it a “Stacking Strategy” because it super-charges a solid core marketing strategy [Visibility, Networking, Grassroots Marketing] – discussed thoroughly in How Should I Market Myself?) is typically implemented by hiring either a press release writer, a publicist, or an article submissions coordinator to generate media coverage (broadcast media interviews or publication in online / print media) for your platform (book, consulting, expert status, etc).
There are so many factors that determine your success with the publicity strategy.